Display device



N. E. LAUTERBACH DISPLAY DEVICE June 20, 1944.

Filed May 13, 1941 Patented June 20, 1944 2 3 1 UNITED STATES PATENT OFFICE 2,351,822 DISPLAY DEVICE Norman E. Lautcrbach, Newark, N. Y. Application May 13, 1941, SerialNo. 393,203 3 Claims. ('01. 4085) My invention relates to a display device and, portion of the display tag-may be a fiat sheet of more particularly to a combination advertising paper board material. and price tag adapted for use in connection with The paper board I I is prefer-ably provided with the display and sale of merchandise. an elongated substantially rectangular opening I have found when merchandise is displayed, 5 2 in Which ay be mounted, in a manner presfor example, in a show room, particularly in conently described, a rotatable member or roll it. nection with expensive articles such as refri The upper part M of the pricetag may be emerators, washing machines, electric stoves, and so ployed to set iorth the name of the manufacturer loses interest in the merchandise immediately 1 ta is to be employed should this be desired.

upon ascertaining the price. It is customary he ro l ,-as S own most clearly in Fig. 4, is when such articles are displayed to place a price preferably Substantially d ca in S ape ahd tag on the refrigerator or other article. Prosm y e m of W p p r r any h r sultpective customers frequently fail to take note of able meteriel- The l I3 is p a y p o ided the features of merit about the article and are i h an Op ning 01 bore I6 which extends thereprone to look at the price almost before even through from One end to the Other- A p n I? looking at the article. If the price is high and a eXtehdS diametrically through e oll and will frequently direct his attention to the cheaper in dotted lines in i n e astic band I5 exadapted for advantageous use in connection with body portion H of he display tag in any suitable merchandise wherein the prospective customer is The ends of the elastic band y e be 10013661 substantially forced to read advertising material r the p l9 0 the a oa d lying between on the tag pointing out the advantages of the the netehesmerchandise, before ascertaining the price. One important feature of my invention lies in Other objects and advantages of my invention the fact that the elastic band not only serves as apparent from the following description, when support the roll so that the roll lies in the opening taken in connection with the accompanying drawl2 of the display tag. This method of supporting ing, in which: and tensioning the roll permits convenient de- Fig. 1 is a front perspective view of my novel tachment of the roll from the card and replaceadvertising and price tag; ment with a new roll should this be desired.

Fig. 2 is a view similar to Fig. 1 with the sheet 40 While a spring might be employed to tension the upon which the advertising matter and price roll, the arrangement shown is preferable. Moreappear in an extended position Fig. 3 is a rear perspective view of the advertiswere employed, separate meanswould be required ing and price tag with parts thereof shown in to support the roll fromthe display card which dotted lines to better illustratethe invention; would increase the manufacturing problems du Fig. 4 is a sectional'view taken substantially on to the fact that I prefer to use thin cardboard the line 4-4 of Fig. 3; for the support.

Fig. 5 is a sectional View, similar to Fig. 4, Wound on the roll is a sheet 2!! which may be illustrating a modification of my invention. of paper, fabric or any other suitable material.

While the device of my invention may have One end of the sheet is attached, as indicated at other uses, it is particularly designed as an adver- 2|, to the roll in any suitable manner. The free tising and price tag or card for use in connection end 22 0f the sheet extends in a wound manner with the sale of merchandise. In the preferred rearward around the roll and then is brought means, as indicated, for attaching the price tag stiffened edge 24 of any suitable material. The to the merchandise. The material ll, may be of stiifened edge ay be f m y adhesively any suitable character such as sheet metal, but curing to the end of the sheet a material sim' preferably for economy of fabrication, the main to that used for forming card ind x tabs, Th

side edges of the stiffened material are extended beyond the side edges of the sheet, as indicated at 26, to provide projections adapted to engage the side margins of the slot 23 when the sheet is rolled up, as shown in Fig. l. The corners of the stiffened edge thus act as a stop so that tension may be maintained on the roll when the sheet is in its rolled position (Fig. 1).

In the particular embodiment of my invention shown, the forward or front face of the sheet is provided with a series of short descriptions setting forth the advantages of or drawing attention to specific features of the merchandise with which the price desired number of short descriptions may be employed. In the drawing I have shown three, numbered for identificationfl, 28, and 29. On the reverse or back side of the sheet additional written matter is provided. This written matter may constitute headings for the advertising material appearing on theforward side of the sheet. For example, in the case of the advertising matter 29 I have shown a heading 3|. This heading Beauty is the topic of the advertising 1 matter 29.

It will be particularly noted that the headings are upside down on the back of the sheet so that as the sheet is unrolled the heading 3| appears right side up when the price and advertising tag is viewed from the front. Moreover the heading is spaced properly along the sheet (toward the point of attachment of the sheet to the roll) from the advertising material so that the heading 3| lies directly above the descriptive material 29 when the visible. The heading thus as the sheet is pulled down flashes into view and tends to arrest the attention of the prospective customer so as to direct his attention to the descriptive matter.

Of particular importance is the fact that the sheet is wound rearward on the roll and then extends forward through the slot 23 which brings the plane of the sheet when pulled out, as shown in Fig. 2, into substantially a common plane with the heading 3|. tive customer to read the heading and the advertising matter, associated therewith, more readily. While I have shown only one heading it will be appreciated that headings may be employed, if desired, in connection with the advertising matters 21 and 28. Moreover, I have not shown a price mark on the sheet but it will be appreciated that, if desired, the price may be placed as the last item on the sheet either in a position such that it appears on of the sheet or so that it appears as a heading. Thus it becomes necessary for the prospective customer to unroll the sheet completely before he ascertains the price.

In Fig. I have shown a modification of my invention. The construction and arrangement of the written matter on the sheet may be substantially the same as that described above. However, in this case the roll is enclosed in a housing 36 made'preferably of a transparent material such as Celluloid or glass. It will be noted that the housing 36 has a slot 31 through which the free end of the sheet extends. The slot is preferably located so as to bring the plane of the sheet substantially into the plane of the forward face of the roll for the purpose above mentioned.

tag is to be used.v Anydescriptive material becomes =7 This enables the prospecthe front face The edge 38 may, if desired, be beveled to avoid damaging the sheet as the sheet slides through the slot.

The display device described provides a combined advertising and price tag which attracts interest when used and is a distinct aid in drawing attention to the salient features of the merchandise with which it is used. While I have M shown and described the preferred forms of my being wound with the invention, various changes and modifications may be made'therein, particularly in the form and relation of parts, without departing from the spirit of my invention as set forth in the appended claims.

I claim:

1. A display device comprising a support, a rotatable member carriedby said support, a sheet of material having one end attached to said member its intermediate portions wound upon said member and its other end free, and means for normally maintaining said'sheet in wound condition on said member, said sheet having written advertising matter on the forward side thereof and a heading for the advertising matter on the opposite side thereof, said heading being spaced toward the attached end of the sheet from the advertising matter and being in upside down relation thereto, and means in connection with the support for bringing the heading and the advertising matter into a substantially common plane as the sheetis unwound so that the heading and the advertising matter may be conveniently read together.

2. A display device comprising rotatable member carried by said support, a sheet of material having one end attached to said member its intermediate portions wound upon said member and its other end free, said sheet having written matter on the forward side thereof and related written matter on the rearward side thereof, said related writtenmatter being spaced toward the attached end of the sheet from the written matter on the forward side and being in upside down relation thereto, the arrangement of written matter being such that the written matter on opposite sides of the sheet may be read from the forward side of the a support, a.

sheet as a continuous statement as the sheet is unwound and means in connection with the support for bringing the printed matter on opposite sides of the sheet into substantially a common plane.

3. A display device comprising a support, a rotatable member carried by said support, a sheet of material having one end attached to said member its intermediate portions wound upon said member and its other end free, said sheet having written matter on the forward side thereof and related written matter on the rearward side thereof, said related written matter being spaced toward the attached end of the sheet from the written matter on the forward side and being in upside down relation thereto, the sheet free end extending downward at the rear of the device so that the rearward face of a portion of the sheet may be seen while still on the roll and simultaneously with the written matter on the forward side of the sheet.

NORMAN E. LAUTERBACH. 

